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Price includes VAT · Free UK delivery · Free 30-day returns
Free delivery on every UK order, with no minimum spend.
Free UK Delivery on every order, with no minimum spend. Prices include VAT.
Your order is dispatched within 1–4 working days and usually arrives within 5–10 working days, with tracking. We deliver to UK addresses only.
Free returns within 30 days of delivery: we send you a prepaid label and cover the return postage, whatever the reason.
You also have the legal right to cancel within 14 days of receiving your order under the Consumer Contracts Regulations 2013, even if you have opened the packaging. Refunds are made to your original payment method within 14 days of receiving your return.
To start a return, e-mail playvia.uk@gmail.com with your order number. Read our Returns & Refunds policy
Orders are prepared and dispatched within 1–4 working days and usually arrive within 5–10 working days in total. You will receive a tracking link by e-mail when your order is dispatched.
If an item turns out to be unavailable after you order, we e-mail you straight away and refund you in full.
Meet the Command & Convert Optimus Primal animatronic toy, a 12.5-inch figure inspired by Transformers Rise of the Beasts. The design blends cinematic details with kid-friendly durability, featuring a glowing Maximals symbol on the chest and realistic molded fur for a tactile, authentic look. Included are two attachable sword accessories that deepen the action-ready vibe, while the deco nods to the movie for fans and collectors alike. This figure sits confidently on a shelf or in a play space, inviting kids to create bold adventures rooted in the Transformers universe.
A standout feature is the voice-activated conversion that shifts seamlessly between robot and gorilla modes when it hears a command or a roar from a child. In addition to voice control, the toy responds to button presses, delivering lights, sound effects, and movement to match the moment of play. The combination of motion, audio, and authentic detailing makes each interaction feel dynamic and engaging.
Beyond transformation, this figure supports imaginative storytelling and roleplay. Kids can stage battles, craft rescue missions, or pose the figure for display with its substantial 12.5-inch presence. The toy bridges play patterns between action figures and collectible figures, offering a tactile experience that complements screen-time adventures and family play sessions.
Note: Batteries are not included. Designed for fans ages 6 and up who enjoy dynamic action and storytelling moments inspired by the Transformers universe. While play outcomes depend on each scene and imagination, the Command & Convert Optimus Primal offers many fun, creative possibilities for play sessions and display alike.
Q: What ages is this toy appropriate for?
A: Recommended for kids 6 and up; 12.5-inch animatronic figure with interactive features.
Q: Are batteries included and how do I power the features?
A: Batteries are not included; you’ll need standard batteries to power voice-activated lights and sounds.
Free UK Delivery on every order, with no minimum spend. Prices include VAT.
Free returns within 30 days of delivery: we send you a prepaid label and cover the return postage, whatever the reason. You also have the legal right to cancel within 14 days of receiving your order under the Consumer Contracts Regulations 2013, even if you have opened the packaging. Refunds are made to your original payment method within 14 days of receiving your return.
To start a return, e-mail playvia.uk@gmail.com with your order number.
Full details: Delivery policy · Returns & Refunds policy
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