Shop Toys by Character

Shop by the characters children (and plenty of grown-ups) love most. Each link below goes to a range built around one show, game or film, with the number of products currently listed in it. Character ranges change quickly when new films and series arrive, so we add new collections to this page as they open. Looking for a type of toy instead? Try shop by category or shop by age.

Jump to: Pre-school favourites · Video game characters · Superheroes and action heroes · Film, TV and festive favourites · Fashion dolls · Anime, manga and trading card games · Racing and motorsport · Collectible characters and blind boxes

Pre-school favourites

Characters from the shows younger children watch most, with plush, playsets, figures and games.

• Bluey (192 products)
• Peppa Pig (84 products)
• PAW Patrol (209 products)
• Gabby's Dollhouse (88 products)
• Thomas & Friends (63 products)
• Toy Story (39 products)
• My Little Pony (30 products)

Video game characters

Toys, plush, figures and LEGO sets from the games children play, plus the Pokémon Trading Card Game.

• Pokémon toys, plush & figures (155 products)
• Pokémon Trading Card Game (17 products)
• Minecraft (260 products)
• Super Mario & Nintendo (187 products)
• Sonic the Hedgehog (173 products)

Superheroes and action heroes

Figures, vehicles, dress-up and playsets from Marvel, DC and the classic action ranges that parents remember too.

• Marvel & Spider-Man (192 products)
• Batman & DC (397 products)
• Teenage Mutant Ninja Turtles (55 products)
• Transformers (503 products)
• Power Rangers (68 products)
• Masters of the Universe (152 products)
• G.I. Joe (111 products)
• WWE (43 products)

Film, TV and festive favourites

Dinosaurs from Jurassic World, the KPop Demon Hunters range and the Christmas tradition of The Elf on the Shelf. Some of these ranges have only a few items in stock at a time.

• Jurassic World (306 products)
• KPop Demon Hunters (16 products)
• The Elf on the Shelf (43 products)

Fashion dolls

Collectable fashion dolls, playsets and accessories.

• Monster High (89 products)
• Rainbow High (66 products)
• L.O.L. Surprise! (48 products)
• Polly Pocket (38 products)

Anime, manga and trading card games

Figures from One Piece, Naruto, Demon Slayer and more, together with the card and battle games built around them.

• Anime figures: One Piece, Naruto & Demon Slayer (688 products)
• One Piece Card Game (35 products)
• Beyblade X (111 products)
• Yu-Gi-Oh! (39 products)
• Gundam Card Game (9 products)

Racing and motorsport

Formula 1 models and LEGO sets, and the monster trucks of Monster Jam.

• Formula 1 & LEGO F1 (51 products)
• Monster Jam (183 products)

Collectible characters and blind boxes

Characters that children and adults collect: designer blind boxes, squishy plush, vinyl figures and LEGO Minifigures.

• Labubu & The Monsters (144 products)
• Sonny Angel & Smiski (48 products)
• Skullpanda (13 products)
• Crybaby (5 products)
• Twinkle Twinkle (6 products)
• Squishmallows (146 products)
• Funko Pop! & Funko (644 products)
• LEGO Minifigures (171 products)

Official licensed products carry the licence holder’s name on the packaging; if you are unsure whether an item is an official product, the brand is shown on every product page, or e-mail playvia.uk@gmail.com and we will check. Delivery is free on every UK order and returns are free within 30 days of delivery.

More ways to browse: shop by brand · shop by age · Christmas gift guide 2026