About Us

Who we are

Playvia is a UK online toy shop. We opened in February 2026 with one aim: to give families proper choice in one place. Today you can browse more than 70,000 toys, games and collectables, from blind boxes and trading cards to LEGO, Beyblade X, magnetic tiles, STEM kits, dolls, garden games and water toys.

Hard-to-find toys, delivered in the UK

We specialise in toys and collectables that can be hard to find in UK shops, many of them sourced from the US and Japan: Japanese releases, US-exclusive sets and the collectable everyone in the playground is talking about. If you are looking for something specific and cannot find it on the site, e-mail us and we will check for you.

Simple, free delivery and returns

  • Free UK Delivery on every order, with no minimum spend. Prices include VAT.
  • Orders are dispatched within 1–4 working days and usually arrive within 5–10 working days, with tracking.
  • Free returns within 30 days: we send you a prepaid label and cover the return postage.
  • If an item turns out to be unavailable after you order, we e-mail you straight away and refund you in full.

We deliver to UK addresses only. Read our Delivery policy and Returns & Refunds policy for the details.

What we care about

Safety. We monitor UK product safety recall notices from the Office for Product Safety and Standards (OPSS) as well as international recalls, and remove affected items from sale while we review them.

Honest information. Product pages show the details and age guidance supplied by the manufacturer. If you are unsure whether a toy suits your child, ask us before you buy; we would rather help you choose well than sell you the wrong thing.

Helpful guides. Our buying guides, from trading card release calendars to age-by-age gift ideas, are there to help you choose with confidence.

About our name

Playvia is an independent UK online shop. We are not connected with any other company or business that uses the name Playvia.

Get in touch

Order questions, stock requests or feedback: e-mail playvia.uk@gmail.com or visit our contact page. A real person reads every message, and we aim to reply within one working day.