Stuffed Animals & Plush

Stuffed Animals & Plush is one of our biggest categories, with over 4,200 soft toys in stock. Classic teddy bears and stuffed animals make up more than half. There are also licensed character plush figures, plush pillows and giant cuddle toys, interactive plush, plush puppets and soft toy-and-blanket sets for...

Brands to know

Aurora is the largest brand here with 560+ lines, including its Palm Pals and Mini Flopsie ranges. Other ranges come from Douglas (a US maker of realistic animals that is less often seen in UK shops), Squishmallows, GUND, Ty, Jellycat, Mary Meyer and Fuggler. Anime and gaming plush comes from Great Eastern Entertainment and Sanei.

Popular themes

Cats, dogs, cows and farm animals.
Capybara and axolotl plush, which are popular with older children and teens.
Weighted plush and long body pillows.
Licensed characters from games and anime.

For clip-on plush, see Plush Bag Charms & Clip-Ons, and for collectable vinyl-face plush, see Labubu & The Monsters.

Prices and ages

Soft toys here run from £17 upwards, with a median of £41, and more than 1,000 cost less than £30. About two-thirds of the age-graded plush is rated from 3 years, and around a fifth is made for babies and toddlers.

Plush for babies and toddlers

Only give under-3s plush that is age-graded "0+" or "suitable from birth". Toys with glued-on eyes, beads or clip fastenings are for older children. Interactive plush that talks or lights up may contain button or coin cell batteries. Check that the battery compartment is screw-fastened and keep spare cells away from children.