{"product_id":"lego-hidden-side-the-lighthouse-of-darkness-70431-ar-ghost-hunting-lego-set-540-pieces","title":"LEGO Hidden Side The Lighthouse of Darkness 70431 – AR Ghost Hunting LEGO Set (540 Pieces)","description":"\u003ch2\u003eImmersive AR play that blends brick-building with a digital world\u003c\/h2\u003e\n\u003cp\u003eExplore the LEGO Hidden Side universe where hands-on construction meets augmented reality. The Lighthouse of Darkness (70431) invites kids to scan the brick-built lighthouse with a smart device and unlock a digital world where ghostly activity, mysteries, and mini-adventures unfold. The experience blends tactile building with a dynamic app-powered storyline, offering a fresh way to play beyond traditional LEGO sets.\u003c\/p\u003e\n\u003cp\u003eThe Hidden Side story is rooted in the fictional town of Newbury, where quirky haunts and curious events invite curious minds to explore. As the lighthouse comes to life in the digital realm, kids can join the investigation, track roaming spirits, and see how brick and byte influence the action on screen.\u003c\/p\u003e\n\n\u003ch3\u003eWhat’s in the box\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e540 bricks create a weathered lighthouse, rugged cliff, rocky jetty, and a floating jet ski\u003c\/li\u003e\n  \u003cli\u003eFive minifigures—Jack, Parker, Skeleton, Jennie Napo, and Claus Stormward—fuel role-play and storylines\u003c\/li\u003e\n  \u003cli\u003eBuilt-in details include a cliffside scene, dock, and atmospheric seaside elements\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eAR adventures and play options\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eThe AR experience supports single or multiplayer play, blending physical and digital interactions\u003c\/li\u003e\n  \u003cli\u003eScan the model with the Hidden Side AR app to reveal a digital ghost world, hunt ghosts, solve mysteries and confront the boss ghost Joe Ishmael\u003c\/li\u003e\n  \u003cli\u003eStorylines evolve with new app content, ghosts, and events, inviting ongoing exploration\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThe assembled model stands over 11 inches (29 cm) tall, about 8 inches (22 cm) wide, and 7 inches (18 cm) deep, making it a striking display piece when not actively explored in AR. This set is designed for kids aged 8 and up who enjoy a blend of ghost-hunting toys, VR-inspired play, and creative building experiences.\u003c\/p\u003e\n\n\u003ch3\u003eWhy this LEGO Hidden Side set stands out\u003c\/h3\u003e\n\u003cp\u003eLEGO Hidden Side combines hands-on construction with a digital layer, appealing to builders who enjoy both tactile creation and immersive storytelling. The Lighthouse of Darkness offers a compact-but-detailed build, a vivid seaside setting, and an evolving AR experience that can be revisited with new content and challenges. It’s a flexible gift for birthdays or holidays, useful for solo play or collaborative adventures with friends and family.\u003c\/p\u003e\n\n\u003cp\u003eIn short, this set invites kids to bring a haunted lighthouse to life through building, imagining, and exploring a digital world that responds to their actions. It offers possibilities for creative narratives, exploration, and interactive play—without promising guaranteed results, but with plenty of room for exciting discoveries along the way.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What age range is recommended for LEGO Hidden Side The Lighthouse of Darkness 70431?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Recommended for ages 8+, with optional adult assistance for younger builders.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is an app required to access the AR features?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The Hidden Side AR app unlocks the digital world; you can still build and role-play without the app.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"LEGO","offers":[{"title":"Default Title","offer_id":56930235744638,"sku":"B07Y8S7HVY","price":131.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/1317\/4398\/files\/lego-hidden-side-lighthouse-of-darkness-70431-front-view.jpg?v=1771232756","url":"https:\/\/playvia.co.uk\/products\/lego-hidden-side-the-lighthouse-of-darkness-70431-ar-ghost-hunting-lego-set-540-pieces","provider":"Playvia | Best-Selling Toys, Games \u0026 Learning in the UK","version":"1.0","type":"link"}